Magic Johnson launched its Magic32 footwear and apparel line in the NBA Store after working once with Converse

How much money did Magic Johnson make from his 1979 deal with Converse?

Magic Johnson lived the basketball life perfectly. He was a Hall of Fame player, head coach, CEO, and above all, a very successful businessman.

When Johnson entered the NBA in 1979, he was courted by many of the major athletic shoe companies at the time. He ended up signing with Converse, but not before receiving other offers. One of those shows was from Nike. Here’s the story of what Nike offered Johnson and what Converse eventually pushed him to be a sponsor of his shoes.

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